Character Design


Baskin-Robbins approached us with the desire to launch soft-serve ice cream in China–as well as a new smashable wafer innovation–but needed our illustrators to give their ideas some character.


We developed a series of quirky-cool characters, each denoting an interaction the customer can have with the new dessert.

  • Character Variations

  • Characters on In-store Posters

  • Product Packaging and Dispenser

  • Baskin-Robbins In-Store Branding