National Geographic

Apparel Design

Challenge

When National Geographic knocked (and chirped, and brayed, and growled), we were only too happy to respond. The request? Knock-out t-shirt designs celebrating their rich heritage and their wildest passion–wildlife.

Solution

We helped them to figure out their audience, creating geeky-chic heirlooms sophisticated enough for the discerning, but accessible enough for everyone. And we delivered the whimsy and charm they'd asked for through designs that could be printed inexpensively and line extend with ease.