Kingston 62

Product Development


The time had come for Jamaica to brew a new beer and we were there to deliver. Lascelles Wines and Spirits knew the market was thirsty for choice, but how would it taste and how would it look?


From brand strategy, taste profile, naming, and visual identity, to packaging, point-of-sale, website/mobile, merchandise, uniforms (polo shirts), marketing communications strategy, calendar design and online marketing...Kingston 62 came to life. Bachannal Carnival was our first coming-out celebration, when Kingston 62 became an official beer.

  • Iconography

  • Poster Design

  • Poster Design

  • Bacchanal Poster design

  • Packaging

  • T-shirt Design

  • Calendar Design

  • Snapshots from Bachannal Road March 2007

  • Launch Party

  • Website Design

  • Photography and Art Direction