First

Branding & Editorial

Challenge

In 2004, the challenge was this: how could we create a powerful, original new magazine that would draw upon Jamaican culture while continually reinventing it?

Solution

First magazine–the critically acclaimed, oft-imitated magazine that spanned four issues. Produced in collaboration with Lithographic Printers, it launched us as an agency, embedded us firmly into Jamaica's cultural core, and inspired a generation of artists, designers, writers and photographers.